Holderness & Bourne is a distinguished men’s apparel brand carried by many of the world’s most respected golf clubs. As part of our strategy, we identified an opportunity to further position the brand as a compelling direct-to-consumer destination, particularly for women with strong purchasing influence. We hosted an intimate evening at Leon’s Oyster Shop in Charleston, bringing together local tastemakers, brand founders, content creators, and media for live embroidery on H&B pieces, fresh oysters, and Blade & Bow cocktails set to a soundtrack of classic guitar favorites. The result was a gathering that felt effortlessly social—driving organic coverage, content capture, and grassroots brand momentum.
